Challenges in Developing eCommerce Mobile App
It is a fact that today, the world is being ruled by mobile devices. Year after year, the usage of mobile devices witness high growth. But, in spite of this revolution as a communication solution provider there are some challenges that assume greater significance that need to be taken into account when designing and implementing an eCommerce mobile app.
- User Experience
UX is a key to user engagement and app success. A considerable number of users make use of an app to visit an online store once and never return and so the first impression is very important. Thus, an app that is free of bugs, easy to use with good navigation, pleasing visual identity and facilitating simple and straight forward access to its features can all be the deciding factors to make users return.
- Screen resolution
Another issue in developing a mobile app is that it should be compatible with varied devices having different screen sizes. So it is necessary to add features to a smartphone screen for the efficient use of smaller screen areas. Also, the app´s information architecture varies from tablets to smartphone and different resolutions have significant impact on the user.
- Diversity of Operating Systems and devices
Some of the currently accessible OS are iOS, Android, Windows Phone, Blackberry, Fire OS and Firefox. But only a few of these are considered as viable platforms to launch a mobile app. The fact is that, the iOS and Android are still the preferred platform of choice to launch most of the apps, but windows phones appears quite far behind and blackberry is preferred in very specific cases.
Whether a mobile app is going to be developed for iOS, Android, Windows Phone or any other platform, there is also the likelihood of building a responsive web app or using hybrid solutions. The responsive web apps are programmed once and there is no need to right a code for each platform and can be run on multiple platforms in a web browser after it is deployed on an application server with no need to submit to app stores and wait for approval. In short it is faster and cheaper, yet it is less efficient in use of platform resources, consumes more bandwidth and shows low performance when compared to native applications. The native apps offer a more customized experience and use platform specific resources and enhances performance and capabilities.
- Internet accessibility
In some countries, the mobile internet speed and access have restrictions. So, while designing of the app, these limitations need to be taken into account and try to offer forms of offline use and alert with proper messages warning connections failure or limitations and use of light-weight file formats on data transference. Also, remember if a user runs an app for the first time on a poor internet connection and the app does not work as desired, he will not try it again.
Mobile app solutions transfer sensitive data and store them in devices that people carry everywhere they go. The use of internet and the fact that mobile devices are more prone to getting lost or stolen raises security concerns. So, it is very essential not to forget data encryption to prevent undesired access to that data over the internet, apart from encryption of data stored on the device, which will come to your rescue in case the mobile device is lost or stolen. Finally, it is the job of the mobile app development service provider to ensure to offer the required level of security of the app developed, taking in to account the sensitivity of the data the app is going to handle.
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