How consumer discover your app & use it
In this digital era, people download apps every day to access the required information, but regrettably, many of the apps they download are abandoned or never even used again. Businesses are well aware of the benefits of a mobile app for reaching to customers. So, instead of relying on customers to find the app online, businesses need to strive to earn a presence on a consumer’s smartphone or tablet with an app. In order to be successful, a business’s eCommerce Mobile app ought to offer something a consumer finds useful and easy to download. This means that your app should offer more than just providing one-time-use information, which otherwise could be easily accessible through a website.
In case your business is considering shifting into app territory, here are a few aspects which you need to consider. Through meticulously strategizing your app and using the apt resources, you will be in a position to ensure the highest number of downloads possible. With more than 2 million Apps available in the two biggest play & app store (App Store and Google Play) to choose from, enticing your customers to choose your app is a daunting task.
Given below are a few aspects which you need to consider to assist you to building a stunning Mobile App that accesses more number of downloads.
- Make it useful.
Make your app very useful to customers in their day to day life. An app may not be successful that merely offers the product listings and operating hours of your store, but an app that supports AD campaign and facilitates customers to place a delivery order and enable them to pay directly from their smartphones would be a great thing for ensuring more downloads of your app by customers.
- Build it well.
Even though, there are a number of do-it-yourself tools that facilitate businesses through building a basic e-commerce Mobile app, to make it really functional, you need to invest in a custom-built app. There is a plethora of app development firms that specialize in assisting small businesses at affordable rates.
Elitemcommerce.com offers multiple theme options, easy integration, flexible payment options and more features which is customer friendly.
- App Store Optimization (ASO)
Also, you can make more impact on the number of downloads of your App starting right at the App store where your App is displayed. The techniques used are usually called the App Store Optimization (ASO) and it involves making your eCommerce Mobile app appear on the first place in the SERP for searches made by users of the App store. Akin to SEO, it is vital to know the users of your app so that you can identify which keywords are used by them to search for an App.
- App name
The App name is where the right keyword can make all the difference. It is essential that your app name has the keyword that effectively describes your type of App.
- App keywords
Both the play & app store allows you to use a reduced set of keywords to assist the App store search engine to find your particular App. So, you need to do a keyword analysis and find out the keywords that are most used by your customers to find Apps within your niche. You should keep on optimizing this by experimenting with new keywords and measure the impact of your app on the number of downloads.
Conclusion
There are several factors that influence directly or indirectly the number of download of your e-commerce Mobile App. So it is imperative to build an app that is user friendly and optimize it with apt keywords so that the search engines can place your app on top of the App store to facilitate more number of downloads for your App by visitors searching for an apt mobile app.
Thanks for reading !
