Customer Relationship Strategy to Increase Company Revenue
What is Customer Relationship?
Increasing company revenue for a marketing and company owner is not only seen from the company’s side of running advertisements. Changes have contributed to the company’s previously product-centric perspective to become customer-centric by increasing customer relationships.
Our article this time will discuss customer relationship strategies to increase company revenue. But beforehand we will discuss the meaning of customer relationship itself.
Customer relationship is a communication pattern that is built to establish good relationships with customers with the aim of increasing sales and service. Customer relationship communication patterns are usually used in the form of communication that builds emotional relationships with our business.
Why is Customer Relationship important?
To run a customer relationship, of course, requires a special strategy.
By implementing a customer relationship strategy we can certainly improve the quality of the relationship between the company and its customers so that customer acquisition and customer retention rates can increase.
The customer relationship strategy must also be followed by a system transformation in it by implementing relationship management. The goal of relationship management is to serve customers better with the support of digitalized customer relationship management.
Thus the company can get feedback or suggestions from customers so that products that have entered the market can be repaired and products can be well received in the community by increasing customer success.
The pattern of implementing the Customer Relationship strategy
One of the most frequently applied things by companies to maintain customer relationships is by running loyalty programs. The purpose of this program is to give appreciation to customers for their loyalty to your brand.
The thing that is most often done in loyalty programs is a system of points that can be exchanged for vouchers, exclusive offers, or various kinds of attractive gifts. With the implementation of the loyalty program system, it is hoped that it can increase customer loyalty so that the company’s annual revenue will increase. In addition to the point system, the next pattern of implementing customer relationship management strategies that can be done is by implementing gamification.
Gamification is applying rules such as in games by implementing a leaderboard system where the total transaction will be calculated from each customer who purchases a product within a certain time frame.
This leaderboard will list the most transactions. Customers with the most transactions can get rewards from the company so that customers will compete to get these rewards.
Customer Relationship Application Ideas
In addition to the patterns mentioned above, we at Saasten Technologies also want to provide some ideas for implementing customer relationship management that you can apply in companies.
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