According to the World Health Organization over 5% of the world’s population have disabling hearing loss (432 million adults and 34 million children). In partnership with St. Ann’s Church & School for the Deaf we discovered a life threatening un-met need. For many with serious hearing impairment, access to 911 is delayed due to old technology that requires a relay of messages, endangering people in times of emergency.
Most of us have never considered how someone with an impairment, might not be able to communicate with emergency services, or face a delay in getting help, it is truly terrifying.
For companies, participating in “wellness culture” requires a thoughtful investment in consumers’ wellbeing — something that’s easier said than done.
The latest installment of Saatchi Wellness’ Salon series, “Wellness Intelligence: A Signal Through the Noise,” brought together a panel of five industry experts to share perspectives on how companies can adapt to an increasingly wellness-minded consumer culture. In the first part our recap, we discussed the panel’s argument that brand authenticity is a critical component of successful corporate participation in this new “wellness culture.”
Immunotherapies in oncology have been touted as exciting new breakthroughs in cancer treatment, but do they deliver on the promise? In this episode, we’ll review disappointing results from two clinical trials in the cancer immunotherapy space reported in July 2017. We’ll also hear from physicians at ASCO 2016 on the first line role of immunotherapy, as well as challenges of using these agents.
At the latest Saatchi Salon, our panel of experts discussed what companies can do to participate in wellness culture in an authentic way — without the gimmicks.
“Wellness is more than just a physical feeling,” explained Saatchi & Saatchi Wellness Managing Director JD Cassidy during his opening remarks at the latest installment of Saatchi’s salon series. “It’s social, spiritual, intellectual, and, above all, emotional. Simply put, wellness is ubiquitous.”
He’s not wrong. In today’s culture, the idea of “wellness” has become such an integral part of our lexicon that consumers expect to find it everywhere — not only at the…
Carin Irwin, Senior Vice President, Engagement Strategy, Saatchi & Saatchi Wellness
Selling Into Hospitals: True Partnership Requires A New Focus
With U.S. hospitals transitioning from a volume-based to a value-based care approach, pharmaceutical companies need to adjust the way they position their products and support their customers, especially in the face of the healthcare industry’s rising costs.
In 2015, the United States spent $3.2 trillion on healthcare, a 5.8 percent increase from the previous year. This spending growth was 0.5 percent greater than the growth from 2013 to 2014 and was the highest rate of healthcare spending growth since 2006–2007…
Jennifer Sittig, Vice President, Engagement Strategy, Saatchi & Saatchi Wellness
In recognition of Menopause Awareness Month, highlights from our new survey analysis aim to help women and the people around them gain a richer understanding of this significant life phase.
As part of our Women, Wellness & Technology initiative, Saatchi & Saatchi Wellness recently conducted a national survey of almost 2,000 women with the intent of digging deeper into the relationship between a woman’s self-identified life phase and the way she approaches managing her health and wellness.
To that end — and to honor September as Menopause Awareness Month —…
Kavin Shah, MD, MPH, Group Medical Director, Saatchi & Saatchi Wellness
Scientifically rigorous careers in fields like healthcare and wellness marketing might fly under the radar, but they offer MDs legitimate professional options outside the exam room.
No one ever said becoming a doctor was easy. But when did practicing medicine become so hard?
According to a recent study from the Journal of American Medicine, nearly half of all physicians have experienced at least one of three symptoms of burnout, including emotional exhaustion, depersonalization, and low personal accomplishment. As a whole, the study found that physicians are 10 percent more…
Kristin Volk, EVP, Chief Brand Strategy Officer, Saatchi & Saatchi Wellness
People need to feel something before they’re motivated to do something.
It’s easy to assume that in today’s data obsessed world, the choices we make about our careers, our finances, our relationships, and our health are fact-based and optimized to create the best possible outcomes. After all, we like to think of ourselves as rational beings. …
Paul Monnes, Associate Scientific Director, Saatchi & Saatchi Wellness
Despite being ostensibly purely rational beings, physicians and other HCPs are drawn to compelling, emotional marketing narratives.
It’s easy to assume that physicians and other healthcare professionals end up in their careers as a result of some inborn calling — something deep within them that makes them different, more data-driven. The best medical professionals, the thinking goes, always responded to questions about what they wanted to be when they grew up with, “a doctor!” The assumption here is that people working in healthcare are inherently rational and scientific individuals.
Allegra Mira, Group Director, Data Strategy & Analytics, Saatchi & Saatchi Wellness
As social listening capabilities continue to grow, medical marketers can better understand and target current and potential consumer populations.
For decades, pharmaceutical market researchers have relied on relatively static research techniques in order to learn about how patients think and feel about their conditions and diagnoses. Focus groups and consumer surveys, for example, have long been a trusted source of information — and in the digital age, social listening offers a different kind of opportunity for learning from patients and caregivers.
Social listening is an online research technique…
News and creative inspiration on health, wellness and marketing from Saatchi Wellness—a communications agency that creates ideas that move people. #SSWFeelDo