I know it can be tempting to immediately reach out to a contact once you hunt down their email address or phone number, but if you slow down and use one of these relationship-building moves first, it will be worth the effort by making your outreach more effective in the long run.
7 Steps to Prepare Your Business for Publicity Success in 2017
Sabina Hitchen

Why is this a great move?

a. Gets you used to connecting with them in a low-pressure situation.

b. It demonstrates to them that you follow their work and are aware of what type of content they create.

c. This type of outreach gets you on their radar in a place of giving not asking or taking