4 Tips on How To Improve Your App’s Retention

Magazines are filled with tips on how to get in shape. Some of us buy the magazines, test some of the exercises and diets but very few of us make them habits.

I have listed a few tips on how to get your app in shape and how to make your app even better than, I’m sure, it already is. Let’s make sure we don’t focus on the points that I have listed short term but let’s make them habits when designing and developing our apps!

1. Build an Easy Set-up Process

The set-up process of your app is the first impression that you will give your users so make the most of it. Firstly make sure that your download process is smooth. Use deferred deep linking to make sure that your users land on the correct in-app content when they first download your app. With deferred deep linking you can direct the users to your in-app content or a specific feature in your app even if they have to go via the app store to download your app before they can see your content.

If your app has a set-up wizard only ask for the most essential information. At this stage the user hasn’t even used your app yet so don’t ask them for more information than necessary. If possible you should even let your users use your app before registering. The language learning app, Duolingo, is an example of an app that does a great job here. They let you try a lesson before they ask you for any details. Registration before seeing how the app works is often a turn off for your customers.

Optimize your on-boarding experience. If your instructions are too long your app might be too complicated to use. Try to make the user experience as straight forward as possible so that they only need a few hints on where to click to get started.

2. Get to Know Your Users

Read your reviews to understand your customer needs better. Is there something you have missed or are your users using your app in a way that you didn’t know about? Fix the issues that are mentioned in your reviews and keep a dialogue with your users that have sent you feedback.

Ask your friends for help! Ask them to use your app so that you can monitor how they are using it. You might be able to find out design mistakes or flaws that confuse your users. More than often the app owners gets so used to their own apps that they don’t see these mistakes.

3. Optimize Your User Experience

Adapt your app to different screen sizes. Smartphones, smartwatches and tablets all have different screen sizes and are all used in different situations. Embrace the differences and turn them into advantages that make your customers love you even more.

Someone who uses your app on a smartphone has specific needs whereas using your app on a watch is completely different. If your users use your app on their tablets make use of the bigger screen size, don’t just duplicate your mobile app to the tablet size.

Make sure your user-interface is simple and remove any extra clutter. Focus on what your users really want. If you notice out that you have a feature that no-one uses, just remove it. It takes up space and can confuse your users.

4. Make Sure it Works

Make sure your app works perfectly on all devices and on all screen sizes. If it doesn’t your users will be disappointed and leave. How well the app works will determine the quality of your app.

Test your app on as many different devices as possible. As an app owner or app developer, however, you will grow blind to mistakes so make sure to ask your friend for help again. Gather the feedback and work it into your app.

Designing and developing a great app is a continuous process, not a one-off race that has an end. Both you and your team should think of app development as a cycle that goes on and on. Only then you can smoothly make your app the best app your customers have ever experienced!

Author: Sabina Storsjö | Twitter: @sabinajohanna

Originally published at blog.shortcut.sc.