Why BigFday doesn’t have a mobile app?
The content below was part of my email series to customers, friends, and startup fellows. If you feel the discontinuity, there is a solution in the post script:)
At BigFday, we believe in innovations happening at all levels of the company right from the newest kid who has joined BigFday to Shaju, our first employee. But more often than not founders and early employees of startups are, frogs in a big well, often limited by the size of the well and failing to discuss the ocean. Utkarsh and I have been very cautious about not being in the well for long. One way we do this is to keep our grads involved in various levels of discussions and take their feedback/inputs seriously.
One such feedback, that I heard from all our grads was why BigFday doesn’t have a mobile app? I am sure you had the same question as well and hence the email. :) Below is a screenshot of our analytics from the last 3 months. And it says, 68% of our users access BigFday.com on mobile.
Then, why da no mobile app? Wait da. Telling you.
Two reasons:
1. The most successful apps are the ones you use on a daily basis. Think about it. FB, Whatsapp (chat apps), Zomato/Swiggy (food tech apps), is there any other app use more than twice a week? You get married once in a lifetime (atleast most of you), you celebrate birthdays once a while and we felt it was too much to ask our customers to download the app to avail our services.
2. As startups, we always have 100s of things to do. Question is what are the first 10things you want do? Every time I go to Utkarsh with a game changing feature(which is almost every week) we need on BigFday, he asks me this question, “Sabin there are so many fishes to fry, now tell me which one to fry first”
Aye Aye,Sir!! I get it. So before I go to Utkarsh with a feature request, I ask this question to myself, is this a fish that must be fried now or can it wait? With mobile app the answer was always, WAAIITT!!
But this can change. You can change it. Our feedback loop is not only for Team BigFday but also for our customers and fans of BigFday. Some of you will already know this as you would have received a call from our UX team regarding our product revamp. FYI, the rest of you, we randomly picked about 70 customers and 40 odd hotels and our UX team reached out to them on phone to take suggestions/feedback on their experience (good, bad, ugly and mobile required or not..etc) with BigFday and how to make it better. If you believe that we are not thinking outside of the well and you can help us come out of it add your contact details here and one of my colleagues will get in touch with you.
This is your chance to help the world celebrate events faster and better. So, be sure to participate. :)
Over & Out,
Sabin & Utkarsh
P.S. If you are not avid reader like me, and don’t mind reading once a while, you can add your name to my email list here. .
