Sabrina TalmainHuman Made MachineAdExperiments is now Human Made MachineFour years ago we founded AdExperiments to create a better way to objectively assess creative. As we have grown our desire to deliver…May 22, 2019May 22, 2019
Sabrina TalmaThe Path-to-Purchase, More of a Tree Than a FunnelMany advertisers wisely use brand tracking and research to understand the lay of the land for their product — competitor market share…Jan 9, 2019Jan 9, 2019
Sabrina TalmainHuman Made MachineMachine Learning, a Magical Black BoxAs advertisers focus on the promise of efficiency gains from the implementation of machine learning algorithms, ignoring their limitations…Jul 21, 2017Jul 21, 2017
Sabrina TalmainHuman Made MachineA Digital Perspective on Representative SampleAt AdExperiments our focus on digital creative testing is to understand the online impact of ads through A/B optimisation. We work with…Apr 25, 2017Apr 25, 2017
Sabrina TalmainHuman Made Machine5 Crucial Steps to Choosing a Panel ProviderWhen running a research study the audience form the foundation of quality analysis. Typically researchers need to work with panel providers…Aug 26, 2016Aug 26, 2016
Sabrina TalmainHuman Made MachineCreative Testing For The Digital AgeAdvertisers want their creative message to land with their target audience first time. The challenge is how to do this withoutAug 26, 2016Aug 26, 2016
