Six vital tips for packaging design

The supermarket industry isn’t as simple as it appears. What moves the products not only relies on engineering and fabrication, the final product relies heavily on graphic design. Way, way more than you can imagine.

1. Keep it genuine

It’s very common for customers to keep buying a product they like. To make the product stand out and make it unforgettable, create a different image. Copying someone else’s packaging will only make the product seem inferior and unable to stand for itself.

Keeping a genuine look will also make it easier for the buyer to spot the same item next time they’re shopping, instead of aiming their view at other brands. Make the product separate itself from the rest.

2. Flexibility

Especially when introducing a new product or brand. Think ahead of time and leave space for possible future products of the same line or brand.

Say a juice company has recently expanded and introduced a jam in strawberry flavor. If the product turns out successful, the company might want to expand further by introducing other flavors. In this case, a flexible design will allow for the different flavors to still look familiar to each other on the shelf.

3. Depicting the item as you should

The texture is often enlarged and retouched on packaging images, and that’s ok, but taken too far can tarnish a company’s image. Customers want to see what they’re buying.

When depicting a product on the label, don’t exaggerate. Don’t put four cherries on top of a cupcake that only contains one.

4. The actual effect when on shelves

Once you have come up with a design, test it in a real-world environment. The effect the item has on the shelves is the factor that will either cause it to sell or not.

When walking through an aisle dedicated to a certain product, a customer sees an arrangement of different brands in separated sections. Replicate an isle or section with different brands and including your design. Act as if you’re randomly looking and see if the product is able to catch attention.

5. Clarity and Simplicity

When shopping around, the average consumer will spend no more than a couple of seconds looking at a product to see if it’s what they need. If the product is not quickly identifiable, a shopper is likely to throw it back on the shelf and keep looking.

An example of this would be an item with a front label flooded vitamin names and ingredients. The product might be great, but uneasy to quickly identify what it is.

6. Shape and usability

Although different, most products of a certain type come in similar containers. A good example is pickles, which are mostly packaged in a screw cap glass jar.

When the rare opportunity arrives where you can renovate packaging supplies to increase a company’s sales, do it. A great example of this can be seen in salad dressing. The companies that have switched from screw cap to pour control cap have seen increased revenue.

Final thoughts

The average supermarket in America holds up to 50,000 different products. Packaging supplies can find it hard to stand out. Researching designs and keeping the above points in mind is vital to success.