Emerging Trends in Automotive Integrated Starter Generator (ISG) Market: Global Outlook and Future Prospects from 2024 - 2031

Sac M
4 min readJun 7, 2024

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The "Automotive Integrated Starter Generator (ISG) Market" prioritizes cost control and efficiency enhancement. Additionally, the reports cover both the demand and supply sides of the market. The Automotive Integrated Starter Generator (ISG) market is anticipated to grow at an annual rate of 13.5% from 2024 to 2031.

This entire report is of 161 pages.

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Automotive Integrated Starter Generator (ISG) Market Analysis

The Automotive Integrated Starter Generator (ISG) market research report analyzes the current market conditions for ISG systems in the automotive industry. ISG is a technology that combines starter and generator functions to improve fuel efficiency and reduce emissions in vehicles. The target market for ISG systems includes automotive manufacturers looking to meet stringent emission standards and increase fuel efficiency. Major factors driving revenue growth in the ISG market include increasing demand for electric vehicles, government regulations on emissions, and advancements in automotive technology. Companies such as Bosch, Cosworth, Mahle, Mitsubishi Electric, Continental Automotive, and Volvo are key players in the ISG market, providing innovative solutions for automotive manufacturers. The report's main findings suggest a growing market for ISG systems, particularly in the electric vehicle segment, and recommendations include investing in research and development to stay competitive in the market.

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The Automotive Integrated Starter Generator (ISG) market is experiencing rapid growth, with various types such as 12 V, 42 V, and 48 V ISGs catering to different vehicle needs. The market is segmented into passenger vehicles and commercial vehicles, with manufacturers focusing on providing efficient and eco-friendly solutions. Regulatory and legal factors specific to market conditions play a crucial role in shaping the industry. Regulations related to emissions, fuel efficiency, and safety standards drive innovation in ISG technology, ensuring compliance with stringent requirements. As the demand for clean and sustainable transportation solutions increases, the Automotive ISG market is set to witness further expansion and advancements in the coming years.

Top Featured Companies Dominating the Global Automotive Integrated Starter Generator (ISG) Market

The global Automotive Integrated Starter Generator (ISG) Market is highly competitive with key players such as Bosch, Cosworth, Mahle, Mitsubishi Electric, Continental Automotive, and Volvo leading the market. These companies provide innovative ISG solutions for automotive vehicles, helping to reduce fuel consumption and emissions while improving overall vehicle performance.

Bosch, a leading player in the market, offers advanced ISG systems that provide seamless start-stop functionality, regenerative braking, and improved fuel efficiency. Cosworth is known for its high-performance ISG systems that cater to the sports car market segment. Mahle focuses on developing compact and efficient ISG solutions for a wide range of vehicles. Mitsubishi Electric specializes in eco-friendly ISG systems that enhance fuel economy and reduce carbon emissions.

Continental Automotive is a key player in the market, offering integrated starter generator systems that enhance vehicle electrification and improve overall driving experience. Volvo, a renowned automotive manufacturer, incorporates ISG technology in its vehicles to reduce fuel consumption and provide a smoother start-stop functionality.

These companies drive the growth of the Automotive Integrated Starter Generator Market by constantly innovating and improving their ISG systems to meet the evolving needs of automotive manufacturers and consumers. The increasing demand for fuel-efficient vehicles and stringent emissions regulations further boost the adoption of ISG technology in the automotive industry.

In terms of sales revenue, Bosch reported sales of $86.35 billion in 2020, while Continental Automotive generated sales of $44.53 billion in the same year. Mahle reported sales of $9.31 billion in 2020, showcasing the significant market presence of these key players in the Automotive Integrated Starter Generator Market.

BoschCosworthMahleMitsubishi ElectricContinental AutomotiveVolvo

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Automotive Integrated Starter Generator (ISG) Segment Analysis

Automotive Integrated Starter Generator (ISG) Market, by Application:

Passenger VehiclesCommercial Vehicles

The application of Automotive Integrated Starter Generator (ISG) in passenger vehicles and commercial vehicles involves providing a seamless start-stop function, regenerative braking, and overall improvement in fuel efficiency. ISG seamlessly switches between the functions of a starter motor and a generator, reducing fuel consumption and emissions. Passenger vehicles benefit from improved fuel economy and reduced emissions, while commercial vehicles experience enhanced efficiency and lower operating costs. The fastest growing application segment in terms of revenue is passenger vehicles, as consumer demand for energy-efficient and environmentally friendly vehicles continues to increase.

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Automotive Integrated Starter Generator (ISG) Market, by Type:

12 V Integrated Starter Generator42 V Integrated Starter Generator48 V Integrated Starter Generator

Automotive Integrated Starter Generators (ISG) come in three main types: 12 V, 42 V, and 48 V. The 12 V ISG is the most common, offering basic start-stop functionality. The 42 V ISG provides greater power for improved performance and fuel efficiency. The 48 V ISG offers even higher power levels and is ideal for advanced hybrid vehicles. The availability of these diverse ISG options caters to a wide range of automotive needs, boosting the demand for ISG technology in the market as automakers seek to enhance efficiency, reduce emissions, and meet stricter regulations.

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Regional Analysis:

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The Automotive Integrated Starter Generator (ISG) market is expected to witness significant growth in regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Among these regions, Asia-Pacific is expected to dominate the market with the highest market share percentage valuation. This growth can be attributed to factors such as increasing demand for fuel-efficient vehicles, stringent emissions regulations, and growing adoption of electric vehicles in countries like China, Japan, South Korea, and India. Latin America and Middle East & Africa are also expected to witness substantial growth in the Automotive ISG market due to rising automobile production and technological advancements.

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