Beauty And Aesthetics in Natural And Human Creations
Great designs are everywhere — across both the natural world and the human-made world.
Nature’s designs are products of evolution. Evolution leads to designs that are exquisitely suited to particular ecological niches. Evolution is adaptive as the beak of the finch of the Galapagos shows us.
And yet, here we are.
Clearly, nature ‘knows’ how to combine form and function in a single ‘product.’
But nature’s advantage also is that it has millions of years over which to craft, fashion, and perfect its designs.
Humans have been on the planet Earth for a short period of time in evolutionary and geological time scales. Humans have learned to build imposing and enduring things. The early structures which are still around after thousands of years are iconic simply because they appear to be amazing technological feats for humans of that era.
Some of these structures are imposing creations with a symmetry about them which appeals to our aesthetic senses.
More and more, it is the technology ‘inside’ a human creation that is truly remarkable and amazing.
Airplanes are designed according to the requirements of the laws of aerodynamics.
And yet who can say that they are not beautiful?
But all of the above — supersonic aircrafts, space shuttles, bridges — are 2oth-century technology. In fact, even the Hubble Space Telescope is a piece of 20th-century technology.
What unique marvels have technological humans come up with so far in the 21st century? A unique device that humans can hold in their hands and carry in their pockets comes to mind.
We can do a million things with smartphones which help us lead happier and more productive lives.
No less impressive are the virtual things — the OS, the Apps, the websites and so on. What would an iPhone be good for if there were no online shopping, online dating, and online banking websites and apps, or if there were no YouTube videos to watch and Netflix shows to stream?
There are a million things on the World Wide Web and millions of websites. There is fierce competition for eyeballs. There are billions of people surfing the Web and spending billions of hours online every day as well as spending billions of dollars to make online purchases but they have endless options to choose from.
It is a challenge for newcomers to attract visitors to their website. Great website design is one way to attract visitors. A website is certainly a sine qua non for businesses these days. Increasingly, more and more individuals are also maintaining their own domains and websites where they may keep a portfolio of their creations or list their professional accomplishments or provide a way for the media to get in touch with them or new customers to contact them for their services.
Here are a few things to do before starting your own website. Think of it as a handy guide or a check-list.
Some of the things you need to consider and/or finalize include:
- deciding upon a business brand name or a domain for your small business
- choosing a technology platform for your website — say, WordPress for your individual website
- researching your competition as well as learning about your target audience — again, if it is a small business website you are starting
- making digital marketing plans as well as ensuring your website is secure.
We have not yet reached a situation where every one of the nearly eight billion humans on Earth has a website of his or her own but we may well reach there sooner or later. Building a website is already a simple affair — so simple that it is arguably a skill that any educated person may acquire himself or herself with a little bit of effort.
It doesn’t require much technical expertise to book your chosen domain after checking if it has not been booked by someone else already. And do not forget that there are now hundreds of Top Level Domains (TLDs) currently available. So, you can think beyond the .com domain and get creative.
You could have your own WordPress website up and running with very little effort and cost.
Here are a few web design tips to keep in mind.
For example, web design style guides help. There Google’s Material Design style guide which is a great guide. Larger fonts and white space are in vogue these days. So, your website will need to adhere to those current fashions.
Adopting responsive web design is essential since mobile internet access and use is exploding and more and more of your visitors will visit your website from a variety of devices of different screen sizes.
Website navigation should be simple and intuitive. You should follow what has become common in terms of the User Interface (UI) across millions of websites — websites visitors would be miffed if they needed to spend a minute just searching for the ‘log in’ button on your website. So, the usual buttons should be located on the usual and predictable locations on the website. A website that is ‘standards-compliant’ works better than a non-standard website.
Outsourcing of your website design project is also a smart, cost-efficient idea that will save you both time and money. Here’s how you go about choosing the best web development company.