1- Stories Mania
Once upon a time there was an empire. The empire is so big, it started to encompass all countries of the world under its umbrella. People never felt the need to have it but as time went by, they cannot live without it. Then one day there is this guy called Evan who started his own empire (sort of). The giant empire tried hard to encompass this small successful empire also, but failed miserably.
This story might seem a little weird to you, but the larger empire is Facebook & smaller one is Snapchat. Facebook offered to buy Snapchat for $3 Billion back in 2013 which Evan Spiegel, CEO of Snapchat declined considering his company was worth more than that.
Life is good for Evan Spiegel. His company, Snap Inc., went public on Thursday at a $33 billion valuation. And with a…www.businessinsider.com
Facebook eventually went on its way to expand itself into a world’s empire and on it’s way made some famous acquisitions like WhatsApp, Oculus VR etc.
Meanwhile, Snapchat is in full swing with their own “Snapchat stories” and “Disappearing messages” which are the key features for its huge success.
Suddenly on 2nd August, 2016, Instagram (acquired by Facebook in 2012) rolled out a new update called “Instagram stories”.
In a bold expansion designed to capture more of users' everyday photos and videos, Instagram today introduced "stories…www.theverge.com
This came as a big shock to social media centipedes. Hold on, the story of stories is not over yet. In March 2017, Facebook wanted it’s messaging App to have stories. So it rolled out “Messenger stories” (which can be accessed from http://messenger.com) or whatever you want to call it.
Facebook is giving another feature that clones Snapchat Stories a big push. Facebook Stories, a feature that puts…techcrunch.com
Haha, good luck, this war isn’t over yet. You know what, Facebook wanted the stories to reach each and every user it had, so rolled out Stories in it’s own App! Yes! “Facebook Stories”, for the fourth time “Stories” was rolled out in the same company! Uff….
Facebook doesn't seem concerned with giving each of its core services a unique identity.www.recode.net
With this, Snapchat might have learned a valuable lesson and must try to have something under it’s sleeve to keep up with times and ensure that it’s creations may not be easily exploited by other giants.