Sachin KapurTop Interview QuestionsQuestions to help you probe the real person behind the face you see. Apr 14Apr 14
Sachin KapurThe most exhaustive list of biases you need to check before you make a crucial decision in your…Jan 28Jan 28
Sachin KapurExploring the power of premortem in rebranding campaignsThe power of premortem can save you from a catastrophic brand campaign failureJan 8Jan 8
Sachin Kapur**REACT Decision-Making Framework**Drawing upon insights from a collection of decision-making giants - "Decisive", "Predictably Irrational", "The Art of Thinking Clearly"…Sep 24, 2023Sep 24, 2023
Sachin Kapur·**The Mongolian Mastery: How Signals and Strategy Carved an Empire**---Sep 20, 2023Sep 20, 2023
Sachin KapurOne Book You Have to Read!The Hard thing about Hard Things is a book written by Ben Horowitz. It’s a must read not only for entrepreneurs but for every individual…May 3, 2017May 3, 2017
Sachin KapurRebranding on your mind? Here’s a small to do list that might help10 Questions to Answer before you begin to re-brandFeb 26, 2017Feb 26, 2017
Sachin Kapur5 most common tracking mistakesDigital tracking is the key to ensure that you are not spending money on the wrong channels or inversely not withdrawing money from the…Oct 9, 2016Oct 9, 2016
Sachin Kapur7 things to do before you launch your first TV campaign in India — Part IThis three part blog post will start with media strategy, go on to best practices on media buying and finally focus on campaign management…Sep 1, 20161Sep 1, 20161