John Saddington

People @TheIronYard. Indie dev @DeskPM.


An Entrepreneur’s Struggle to Understand “Need” and “Want”

I have always struggled with understanding the difference between ‘need’ and ‘want’; in fact, I can…


So… Medium… What Gives…?

So, this is a pretty straight-forward mini-story / blog post about a blogger (me), a contest hosted by Medium (here), a winning entry for that contest (written here


An Entrepreneur’s Struggle to Understand “Need” and “Want”

I have always struggled with understanding the difference between ‘need’ and ‘want’; in fact, I can…


I Want to Lead a Sexist Startup

… Or Shit No Startup Founder Ever Says


Easily a “shit no one ever says” statement as I have never met a single startup founder who…


The Power of Presence and The Importance of Getting Utility Right

How the Menu Bar in OSX Keeps Me Up Late At Night…


Tough as Shit

It’s as tough as you thought; more actually.


If you think building a company is easy-cakes then you’re dead wrong. Of course you don’t think that …


Thoughts on Challenging an Image Sharing Titan


I, like many entrepreneurs, started this small side project because I wanted to "scratch my own itch." That’s a saying in the startup world…