100%. This is why I wrote this post, which I’ve used in 3 distinct and important ways:

1. As an accountability device for me and my co-founder, making sure that we live up to what we’ve shared publicly.
2. As a sign-post for who we want to hire and work with.
3. As a reminder for our current team and as a discussion point for our 1:1 conversations, progression, and growth as a team.

LOVE IT!