… And the crazy-awesome thing is… that this still works. The examples you gave here still apply even 3 years later.
When we first started putting together our concept with TOMO we started just blogging about it, publicly, here on Medium. We blogged 2 times a week, religiously, and have been keeping it up… and it has paid off.
In fact, we’ve been featured in Mattermark’s daily newsletter 6 or 7 times in the past few months — and we didn’t even have a public product available! And, today, we were again featured in their weekend round-up cycling through the top-performing posts of the week:
A blog-first company is still very viable… and it’s cheap, affordable (i.e. free) and can help validate very, very quickly.