“A good UX deliverable clearly communicates its purpose and what it’s trying to achieve. It anticipates any questions and scenarios which may be posed.” — Nick Haley, Head of UX at Guardian Media
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. — Antoine de Saint-Exupery
Interfaces are stories, and every designer is a storyteller — whether you’re designing a landing page, a product narrative, a signup form, or a chatbot conversation.