I own a small business. I’m in the business of providing Tech consulting and development services, and while the specifics may be different from your own business, one fact remain the same across the board for us entrepreneurs and business owners: We need to show our customers we care for them, by listening to them and giving them answers to their questions or concerns.

Pepper the robot provides AI based customer service.
Photo by Franck V. on Unsplash

At first, when you’re starting out, you may have more time on your hands than you’d like and you’re likely to be eager to help personally as best as possible each and every one of your…


Because human testers are human too!

Thanks for reading and welcome to another of my strategy rants on Medium.com! If you don’t know me, my name is Sergio Flores and I’m the Tech Lead at SAFT.Industries, where I help founders and entrepreneurs execute their business vision.

Today I’d like to share with you my views on the topic of quality in software. Now, I believe there are two levels of quality that we have to address when producing apps:

  1. Correctness. The level of having the software do what is supposed to do, and
  2. Suitability. The level of having the software…

Or how to lose clients by delivering them lousy solutions.

Hello, thanks for reading. My name is Sergio Flores and I’m the Lead Consultant at SAFT.Industries, where we do tech strategy and implementations for startups and small business.

Today I felt it’d be appropriate to share with you a small (true!) story that it seemed to me it pretty much reflects the problem with otherwise good companies, good products and good software solutions.

You see, I’m a gym-goer, so I have subscription to a gym, naturally. And, in this one gym, it happened once, that when it was designed, I…


Like you, I’ve heard it all.

“The backend has errors and they can’t fix it fast enough.”

“The server is programmed in XXXX and there aren’t many people who know how to work on it.”

“Adding all those features will take a lot of time and effort, so we’ll need extra funding.”

Photo by Razvan Chisu on Unsplash

I’ve worked as an independent, international, remote Tech Consultant for startups, for my whole career, counting 15 years now, and during that time we’ve made a lot of progress on the process of building a software product for the mass market. …

Sergio Flores

Tech Consultant helping Founders and Entrepreneurs get their first product out, as well as establishing solid operational procedures. http://saft.industries

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