Coca-Cola(Amazon Web Services) : A Case Study
This case study explores how the Coca-Cola Company, a global beverage industry leader, harnessed the power of Amazon Web Services (AWS) cloud to enhance its operations, streamline processes, and accelerate innovation. By adopting AWS’s robust and scalable cloud infrastructure, Coca-Cola overcame challenges related to data management, digital transformation, and agility, leading to improved efficiency and market competitiveness.
The Coca-Cola Company is a total beverage company that sells products in more than 200 countries and territories. Coca-Cola has adopted an array of AWS services to maintain its edge in the beverage category and continue to innovate and transform the business. The company works with local bottlers to make its brands globally available to more than 27 million customers.
After 20 years of operating its own on-premises data centers, Coca-Cola migrated to Amazon Web Services (AWS) in 2013. Earlier that year, the company’s Super Bowl commercial generated a spike in website traffic that overwhelmed its servers, catalyzing Coca-Cola’s decision to move to the cloud. Since its migration, Coca-Cola has reduced its operational costs by 40 percent and IT ticket volume by 80 percent. In addition, many individual bottlers in the company’s global network of distributors, such as Coca-Cola Andina and Coca-Cola İçecek, are accelerating digital transformation.
Coca-Cola Andina builds data lake on AWS, increases analytics productivity by 80% for more data-driven decision-making
Coca-Cola Andina promotes the profitable growth of its business, supports customers, and delivers the best possible experience to more than 54 million consumers in Argentina, Brazil, Chile, and Paraguay. It created world-class processes to increase productivity and quality of service, including the development of a data lake on AWS. By adopting storage, database, compute, and analytics solutions from AWS, Coca-Cola Andina boosted the productivity of its analytics team by 80 percent, facilitating more data-driven decisions to maintain its competitive advantage and increase company revenue. Learn more in the Coca-Cola Andina case study.
In 2020, when the pandemic reshaped consumer behavior, Coca-Cola used AWS serverless technologies to develop a low-latency, touchless user experience for its Coca-Cola Freestyle beverage-dispensing platform in only 150 days. That advancement — and accelerated timeline — exemplifies how Coca-Cola continues to innovate on AWS.
Coca-Cola İçecek Improves Operational Performance Using AWS IoT SiteWise
Coca-Cola İçecek (CCI), one of the key bottlers in the Coca-Cola system, built an advanced analytics solution for its production-line sanitation process in 2 months on AWS. As part of its digital transformation strategy, CCI wanted to transition to autonomous smart manufacturing. Working toward asset optimization and operational excellence, CCI digitized its shop floor and built an analytics solution for its sanitation process using AWS IoT SiteWise. With the ability to analyze clean-in-place processes and optimize asset utilization, CCI can gain meaningful insights, save production time, and reduce environmental resource use.
Coca-Cola Argentina Uses AWS to Speed App Development and Product Delivery
Coca-Cola Argentina uses AWS to deliver products in under 15 minutes, deploy software features in months instead of a year, and enable consumer packaged goods companies to improve efficiency.
Swire Coca-Cola Goes All-In on AWS
Swire Coca-Cola, one of the world’s largest Coca-Cola bottlers representing a total franchise population of 728 million, shut down all of its data centers and migrated its applications to AWS to enhance the company’s operational flexibility and drive digital transformation. The bottler moved critical systems to AWS, including its SAP solution, data warehouse, supply chain management, sales tracking, vending machines management, and mobile applications.
Coca-Cola Freestyle Marketing uses AWS to drive value with touchless pouring for custom drinks
Coca-Cola Freestyle used AWS to deploy a solution that enables touchless beverage pouring, improving the Freestyle experience and driving marketing outcomes to both customers and consumers. Built on AWS in just 100 days, Mobile Pour lets consumers choose and pour drinks from the machines in seconds using their phones. To deliver a nearly instantaneous user experience, the Freestyle team built a backend on AWS Lambda, which provides serverless compute, and Amazon API Gateway, a fully managed service that makes it easy for developers to create, maintain, and secure APIs at any scale. Learn more in the Coca-Cola Freestyle Marketing case study.
Conclusion: By embracing AWS cloud solutions, the Coca-Cola Company transformed its business operations, addressing scalability challenges, optimizing data management, and fostering innovation. The company’s collaboration with AWS enabled it to maintain its competitive edge in the dynamic and evolving beverage industry.
Disclaimer: This case study is a fictional representation and does not reflect any specific actions or endorsements by the Coca-Cola Company or Amazon Web Services (AWS).