…ng together a team and technology to create functional and feature-rich everyday consumer products. What is a more difficult task, however, is having a deep understanding of your customer’s motivations and behavior. Translating them into effective emotional design that is elegant, beautiful and truly unique will play a vital role in delivering an ideal customer experience which in turn will lead to competitive advantage and growth.
You could have the world’s best design, but if you don’t know how to explain the problem being addressed and the reason for your design decisions, the design will never get approved. Context is king when it comes to pitching your idea or concept to others.