How “Efficient” Restaurant Purchasing Can Help Bring Repeat Customers!
The food and beverage industry is getting tougher every day. In fact, ‘tough’ would be an understatement when it comes to running profitable F&B operations. Therefore, one really has to be ahead of the times to keep up the pace with latest trends and innovation in food and beverage industry.
With the increasing numbers of discerning guests who are looking for a novel and value for money experiences from their restaurant visits, the need for restaurateurs to constantly reinvent themselves is perhaps more critical than it was ever before. With the changing times, the trends have changed and so have the tastes and preferences of the people. The restaurateurs need to have knowledge about these trends where they also need to ensure that they achieve their standard offering in the most efficient manner, not only for benefiting their customers but also to understand their business/profession better.
It must be noted that Value for Money is a very important factor which brings repeat customers. Therefore, to keep the prices competitive the restaurateur should always carefully monitor that there are not any unnecessary expenses and pilferage taking place in the restaurant.
‘Efficiently’ Bringing In Repeat Customers
Now days, making great food and delivering quality services might not be the only parameters that bring back repeat customers. When customers are spending so much money on their meals, they tend to generally look out for different experiences in their respective visits, unless the restaurant truly provides a value for money experience which makes them come back again.
Since the dining out frequency has increased, the customers are always looking for experiences which provide a value for money quotient (not to be confused with economical meals). If the experience is not equivalent to the food prices, most likely it won’t get a lot of repeat customers. The logic is simple that customers don’t want to pay for somebody else’s inefficiency.
Hence, it becomes very important to set the processes right and manage restaurant efficiently. There is a need for restaurant owners to constantly upgrade the efficiency factor in their restaurant operations so that they can continue to offer the best prices to their customers and give them more incentives to return.
One of the other key factors that make a customer keep on coming again and again at a restaurant is consistency i.e. the confidence and expectation of a similar experience next time. Hence, it is the responsibility of a well-run restaurant to ensure that the delivery of an amazing and consistent experience in each visit of the customer.
It becomes even more important for restaurant owners who want to create a franchise of their standalone restaurant. Since the customer expects a certain level of consistency in terms of ambiance, service and most importantly food, the restaurateur should set up standardized practices to maintain consistency in each of its outlet.
Consistency in food experience can only be achieved when there are standardized recipes which require specified ingredients prepared and cooked in a steady manner. It is when standardized recipes are used; the food served to the customer has the same quality and quantity in each and every visit
How improving the Purchasing Process can help bring both ‘Efficiency’ & ‘Consistency’
A streamlined and efficient purchasing process can greatly contribute in reducing costs and bringing uniformity/consistency in purchasing. The first step in improving the purchasing process involves standardizing the items required for production. Once the item list of food items is prepared and standardized, it helps the restaurant avoid unnecessary pilferage and extra expenses.
In fact, one of the main reasons why many leading international QSR Food Outlets have lower food costs in comparison to independent restaurants is because of their commitment to standardization and consistency which makes them save a lot of costs on purchasing. It is also the reason how these QSR Outlets (such as McDonald’s, Subway, Domino’s etc) are able to offer a value for money and consistent experiences in each visit of their customer. Such efficiency and consistency naturally brings repeat customers to their outlets and help them become successful.
Therefore, after menu finalization and preparing the standardized recipes, the critical step for a restaurateur should be to identify and finalize ingredient requirements with exact specifications.
The restaurateur needs to give careful consideration to procurement, raw material quantity, ordering the right quantity and storage. To make purchasing easier,all items required should be categorized by the type of product, for example dairy products should include only related item list such as milk, eggs, curd etc. with their exact specifications. Such segmentation helps staff responsible for placing orders to easily itemize and quantify the product needs.
The operation’s standardized recipes can be used to work out the specific items required for production and estimate how many servings would that quantity of purchased item can serve. To ensure higher profit from the menu, it is important that the restaurant uses the ingredients optimally and limit wastage as much as possible.If these factors are not carefully adhered to, the purchasing expenses would continue to increase.
If the ordering is more than the restaurant needs, then it would only increase wastage. However, on the other hand if ordering is less than required amount then it would lower sales and affect restaurant reputation as well. Therefore, a fine balance of ordering needs to be created which can only be achieved if there is a systematic approach to purchasing and it is not based purely on guesswork and estimation. The restaurateur should always monitor that the ordering is done correctly via a streamlined purchasing process.
Keep it Simple
In the end, it does not have to be a complicated process, as most small restaurateurs would not be able to follow a lengthy and data centric reporting style which is generally followed by large franchises like McDonalds, KFCs etc.
But with simple standardization and the use of technology, the whole process can be streamlined where ordering, receiving & tracking can be done with incredible ease.
Zeffu — A cloud based solution for restaurant purchasing does exactly that with unbelievable ease.
Contact us for a free demo and let us know how savings via Restaurant Purchasing contributed towards providing more value for money experiences to your customers!