
This phrase can feel overwhelming until we stumble over the power of it for ourselves. When we find work or a pursuit that is making the world a better place, serving others, or spreading meaning… ten-hour days of work can feel short! Or, if we don’t have that luxury right now, we can explore re…
… of it being repeated!), is that they learned how to learn through doing and taking massive action. They read, they wrote, they experimented, and they sought to be around others who were doing the same. They came up with ideas and then figured out how to begin pursuing them with the limited resources they (initially) possessed. They started small projects, they tinkered on and allowed their creativity to guide them from one project to the next. They didn’t look for their passions; they looked where it was easiest for them to invest huge amou…
Our GTM Playbook pulled it all together. How we found customers. How we engaged with them. What the objective of each engagement was. What the next step was. What tools we had to make that step successful. Iterating and iterating on the playbook enabled us to find repeatability. Customers started to move from engaged to active. Customers moved from 1st meeting to Ev…