What Is Search Marketing


Search Marketing encompasses:

  • SEO: Earning traffic through unpaid or free listings
  • SEM: Buying traffic through paid search listings

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.

For those who want to learn morabout either SEO or SEM, see our guides below:

Search Marketing Advice At Search Engine Land

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:

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