Sai NikhilBeyond Features: Cracking the SaaS Success Code with Behavioural EconomicsThe SaaS market is exploding, projected the market to reach $720.2 billion by 2030 (as per Fortune Business Insights), with a compound…Jun 28Jun 28
Sai NikhilThe New Dimensions of UX: Integrating Macro, Middle, and Micro Research.An exploration of the vast landscape of User Experience (UX) research, where every stratum — from Macro to Micro — unfolds new facets of…Jan 22Jan 22
Sai NikhilEmpowering Field Workforce through Nudge Theory: How Small Changes Can Lead to Big Wins.“Maximizing Efficiency and Performance in the Field with Behavioral Science Techniques.”Mar 30, 2023Mar 30, 2023
Sai NikhilProduct Management Lessons from Formula 1.There are many lessons that can be learned from Formula 1 racing that can be applied to product management. Here are a few:Jan 11, 2023Jan 11, 2023