My thoughts as I read “The Start-up of You” by Reid Hoffman and Ben Casnocha

The Start-up of you is a book on career and pro-tips from the author on how you can take lessons learned from the start-up scene to your professional career.

The authors quote Nobel Peace Prize Winner, Prof Muhammad Yunus — All human beings are entrepreneurs. When we were in the caves, we were all self-employed … finding your food, feeing ourselves. That’s where history began. As civilization came, we suppressed it. We became “labor” because they stamped us, “You are labor.” We forgot that we are entrepreneurs.

The introduction is certainly a bit cautioning tale. The authors go on to describe the motor industry in United States and Detroit as a city.

I agree, with the authors and they quote President Barrack Obama in 2009 announcing the $77 billion loan to GM and Chrysler — Year after year, decade after decade, we have seen propblems papered over and tough choices kicked down the read, even as foreign competitors outpaced us. Well, we have reached the end of that road.

The authors go on to describe how Reed Hastings formed Netflix and eventually beat Blockbuster and as an organisation Netflix is always on permanent beta. Amazon Founder/CEO Jeff Bezos, concludes every annual letter to shareholders as he did his first annual letter in 1997 that “it’s still Day 1” of the Internet and amazon.com

The scene is set for a fascinating read at the end of the first chapter.