Brand and Visually compelling content

Creating consistently on-brand visual content is a complex and time-consuming task. But great content is at the core of your brand, and it’s important that you get it right. Your content brings your brand identity to life.

Inspire

It is really difficult to inspire consumers without visually compelling content. There’s no question that you need your brand to appear in mobile news feeds. If social and digital channels are primarily how people connect to new and interesting content, you absolutely need to be there in those feeds.

But your brand’s updates need to consistently express your unique identity to connect with your audience.

When you enter your own social accounts, think about how much content is
in your own personal news feed. Content appears from posts or updates shared by your friends, and there are also updates from each of the brands you choose to follow.

Take a moment and really think about just how much content actually appears in your own personal news feed. Now think about the amount of people…