Illustrations in the Product Design

Illustrations have become an indispensable part of the identity of digital products. They are in almost every service.

Of course, in a good interface, everything is occupied with useful things and there are no special places for expressing the brand, except the logo, color palette, icons, and characteristic patterns. So the illustrations are a simple and expressive way to do something more vigorously and more recognizable.

Particularly advanced products demonstrate the unity of communication in the texts and animation, but this is more difficult to achieve. So it comes as no surprise that half of Dribbble is crammed with interfaceless pictures.

Here are a bunch of stories of famous companies that have found themselves:

Airbnb:

Story by Jennifer Hom.

Airbnb hosts, guests, and employees represent all corners of the globe — from a grandmother in Chengdu and entrepreneur in San Francisco, to empty-nesters in Istanbul and a wedding planner in Nairobi. The opportunity to do right by my coworkers and the communities we serve was clear.