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To start building your Design System, it’s best to approach it as a set of individual tasks:

  1. Take inventory of what you have today
  2. Get your company onboard with your Design System
  3. Establish the baseline components of your Design System
  4. Define a color palette, typographic scale and every other piece
  5. Standardise these across your products
  6. Integrate the Design System with your process

Begin by creating an overview of how your company uses color, fonts, sha- dows, buttons and every other tiny piece of style. …


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As companies focus on design more every year, the concept of ‘design systems’ has risen in popularity — it’s likely you’re hearing about them all of the time. Put simply, design systems are a power- ful way to help scale design led development of products and services, making them an important tool to use as your team or business grows.

It can be daunting to build your own design system — particularly if you’ve never done it before — but it’s easier than you think. …


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The body of your landing page should start and support the conversation that you want your clients to have about your product. In order to write conversion-driving copy, you need to know exactly what you want your clients to feel, think and do when on your page.

  1. You want them to feel: ​that it’s easier and more affordable than they thought it would be to learn Norwegian.
  2. You want them to think: ​that this is a product they actually have time and budget for and could really benefit from.
  3. You want them to do: a​ n activity such as fill out a form, subscribe to a newsletter or get a free trial. …

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Landing pages will vary for every business since they will be optimized for many different personas and audiences. However, there are some guidelines that you can follow to ensure your landing pages have all the right components.

Landing pages that are used for selling a product or service typically have a headline and supporting subhead, an offer, benefit statements, a form, images or media, social proof and a call to action. Other types of landing pages might have different elements (check out the Landing Page Optimization Checklists for exactly what you need for five different types of landing pages: a thank you page, order page, sales page, lead capture page and event page). …


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Understanding your audience involves knowing a lot of information about their relationship with your brand and product. Here are some things you’ll want to know about your audience:

  • How did they get to your landing page?
  • What problems do they have?
  • How do you solve their problems?
  • Have they interacted with your brand before?
  • If so, what was their experience? Did they buy something, subscribe to your newsletter, or keep their eye on a specific product?
  • Do they follow you on any social media platforms?

With an integrated CRM software, you would ideally have all of this information in your database already. By analyzing this data about your audience, you can find trends regarding who you typical customer is, how long it takes for them to purchase after their initial encounter with your brand, and what information they need to make their buying decision. …


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Entrepreneurs sometimes make the mistake of sending traffic — whether from social media, paid advertising or other channels — directly to their homepage. The homepage, though, was likely designed to appeal to a broad audience, so your message isn’t specific, and people might not connect with it. Instead, sending traffic to landing pages that are targeted to the individual audience you’re targeting allows you to focus on one specific goal or offer.

Landing pages are standalone web pages that encourage visitors to take a specific action. They can be used for a number of different purposes. …


Creating consistently on-brand visual content is a complex and time-consuming task. But great content is at the core of your brand, and it’s important that you get it right. Your content brings your brand identity to life.

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It is really difficult to inspire consumers without visually compelling content. There’s no question that you need your brand to appear in mobile news feeds. If social and digital channels are primarily how people connect to new and interesting content, you absolutely need to be there in those feeds.

But your brand’s updates need to consistently express your unique identity to connect with your audience.


Apparently a lot of us feel the need to have our own time to reflect and plan out 2019. It would not be bad to have some tips for this.

So when you plan your own retreat — first of all make sure it’s for a lasting period of time.

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Apparently a lot of us feel the need to have our own time to reflect and plan out 2019. It would not be bad to have some tips for this.

So when you plan your own retreat — first of all make sure it’s for a lasting period of time.

Hopefully over 24 hours, but if you can’t do that for whatever reason, at least take the time you can get with NO interruptions. …


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Visual brand identity has never been more crucial for enterprise marketers. Brands need more than just the logo or the tagline at the end of a commercial to form the kinds of connections that lead to success in the digital age.

Social media has changed the nature of the relationship between brand and consumer. Once upon a time, a TV commercial or a radio Ad could be played for the viewing audience, and people would respond to the ads in due time. Nowadays that process is different.

There’s a direct line of one-on-one communication between the marketer and the consumer. Social media is a real-time communication platform, allowing consumers to immediately decide whether content promoted by a brand is worth their time. …


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Coaching is interpersonal work, and your personality will deeply affect it. Here is a few different styles of coaching:

1. Co-active Coaching

Co-active coaching is an approach put together by CTI International. The Co-Active Model balances self-awareness, a keen agility with relationships, and courageous action to create an environment where individuals can be deeply fulfilled, connected to others and successful in what matters most.

The “Co” in Co-Active suggests relationship, connection, intimacy and collaboration. Thus, the “Co” in us is curious, listens deeply, hears nuance, holds space for others, intuits and nurtures.

The “Active” in Co-Active stands for power, direction, action and manifestation. So, the “Active” in us is courageous, has clarity and conviction, takes charge and achieves goals. …

About

Daniel Rosenberg

Senior Experience Designer in Google.

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