“Consistency is key” is a popular mantra, but why does it matter when it comes to branding? Think of it like going to a popular restaurant for the first time. You’re excited to try it out because you’ve read all the glowing reviews, looked at their website and menu and it seems really trendy and modern. But when you get to the restaurant, it turns out to look nothing like the photo — it seems more like an old-school diner. You show the host the website and he says you’re in the right place, but you’re still confused — and…


Have you ever looked at a logo and felt an overwhelming urge to find out more about a brand? Or worse — have you ever looked at a logo and wondered, “is this brand even real?” If you have, you can thank graphic design. And you may not realize it, but graphic design is an important part of a brand’s marketing. Some of the most notable brands in the world are successful in part because of their logo and design aesthetic. It’s easy to think of marketing as just the words on a page, because we can get easily caught…


Happy Black History Month! It’s hard to limit the celebration of Black History to one month, but at Creative Juice, it holds a special significance. As a Black and female owned firm, we recognize that we have the ability to even be a Black-owned business because of the battles of those that came before us. We are proud to use our platform to represent diversity and inclusion, not only amplifying our Juicers’ voices, but supporting other Black-owned businesses as well. Amplifying their voices and supporting their visions is an honor, and we are proud to represent Black-owned businesses who are…


Love is in the air! Many brands are always looking for new ways to show love to their audiences. In an all digital age, this can be challenging — copywriting can seem impersonal, and memes can only do so much. Still, using your brand’s marketing prowess to nurture relationships is extremely important. Communities that have formed around your brand can be a great tool to reach out and engage new audience members, not to mention these communities are probably some of the most loyal customers you have. …


We need answers, and we need them now! No, not the answer to “what is the meaning of life.” We’re talking about simpler answers than that. With smartphones and search engines at our fingertips, it’s easier and faster than ever to get the information we need when we need it. For the vast majority of people, this is great! Having car problems? Ask Siri, “Where can I get my car fixed?” Need a new laptop? As Google, “What are the best laptops for gamers?” You can find any info at a moment’s notice, and settle on a brand faster. For…


If 2020 taught us one lesson, it was not to take anything for granted. And if you’re like us, not being able to attend or host live events was the last thing on your mind — and boy, do we miss it! But last year, virtual events took off as brands continued to look for ways to connect with their audiences. Between Zoom, Google Meet, FaceTime, Instagram Live, and a host of other online meeting platforms, it’s easy to set up online events. And just like we talked about in one of our earlier blogs, going digital is — well…


With all of the different social media channels gaining popularity, you might not be giving Facebook much thought. Even though you might not think it, Facebook is still one of the most relevant social media marketing tools that you can use. Over 2.45 billion people still log on and are active on Facebook daily — a number will only increase. With more and more people working from home and spending time on the internet, using social media is probably the best way for businesses to stay top of mind. Brands have flocked to Facebook to better relate to their audiences…


Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of social media any longer. Reels, IGTV, boosting posts, social media ads — there are so many features on social media that can hold the key to effective social media marketing. Well, add one more feature to that list — Stories. You know, that little circle on the top of your screen when you open Instagram…


We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed into our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly all businesses and brands, the initial changes and shutdowns caused mass panic wondering how we’re going to adjust to our ‘new normal,’ but one thing is certain — those changes we thought would be temporary are here to stay. But what does that mean for marketing? That your digital marketing strategies are vital to your brand…


2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may be wondering how to build better marketing habits to put your brand on track and start the year off right. We’re here to help! Stay vigilant and start anew next year — and that means leaving a few bad marketing habits behind on December 31 at 11:59 pm. …

Creative Juice

Creative Juice is a millennial, Minority-owned, Female-led Creative Marketing Agency. Using our unique perspective, we create fun, bold, forward-thinking design

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