Business Series

Why content creation is silently killing marketing & branding?

Content is the new distribution mechanism, not company age & scale

“I have a really strong belief that in the next 30 years or so all traditional brands are going to perish”

Thats a nice start. Isnt it?

So, I have a few questions for you.

How many of you consult social media on some or most of your purchase decisions? How many of you postpone your buying decision or change it after watching a few YouTube reviews?

How many people do you think do the same thing in 2022?

Whether you honestly answer these questions or not, the jury is pretty much out.

Yes, you the user make buying decisions far more differently than you did say 6–7 years ago.

The number of 1M USD turnover, net new brands created every year since 2016 has risen 30% y-o-y.

Don't take my word for it. Take a look at MrBeast.

He is definitely not a fast food expert. Doesn’t hold a marketing degree. But probably has more “devoted”…