Why Content Distribution is Important
For any kind of business either it is B2B or B2C the most important part is to distribute the content!
Content is useless if it is not reached to the Right Audience
According to Marketing Profs:
“2 Million Blog Posts Are Written Every Day”
Such a huge amount of blog posts are written everyday, if we do not distribute and promote our content we are already lost!
Assume you have wrote the best blog of your life and you are expecting it will have a great hit but if it does not reach to audience you are targeting it is fruitless!
Allocate more time on distribution
You should spend only 20% of the time in creating content and 80% of your time promoting and distributing your content.
We have plenty of content distribution channels some are:
- Email list
- Forums & Communities
- Through Influencers
- Q/A sites
- Search Engine
- Social Media Channels
How to choose a distribution channel
Here comes the most important part, we have to identify where is our targeted persona is present!
If we spent 70% of our time on a platform where our targeted persona is absent then it is pointless.
Identifying the right channel is the most important part when it comes to distribution.
If you are spending half off your time Facebook to distribute a content which is relevant to the Quora audience then it is of no use but it does not mean you should not share it on Facebook but you should distribute your time accordingly!
Suggestion: Don’t miss any of the social Media platform make your presence felt!
Importance of Social Media
According to HubSpot:
There are more than 2 billion active social media users worldwide and this number is projected to grow at a rate of 25% year over year.
We simply can’t ignore any of the social media platform whether it is Facebook, Twitter, LinkedIn, Instagram, YouTube and many others.
As I mentioned above we should be present on each and every social platform but we should allocate our time accordingly as per the presence of our buyers persona.
What should you do in accordance for this:
- Identify where our audience (where they are present)
- Set SMART Goals for Social Media
- Create a Social Media Content plan
- Set ROI
Social Media Content:
When creating a content for social media keep in this mind that we should use a tone relevant to the platform.
If you are sharing a content on “Facebook” you don’t have to be too ‘formal’ despite if you should be more ‘formal’ if you use “LinkedIn”
In a nut-shell points I made above are:
- Spend more time in content distribution
- Identify the platform where your buyer persona is present
- Compute and execute a proper Social Media Strategy
I will end up with this Quote by Jonathan Perelman (BUZZFEED):
“Content is king, but distribution is queen — and she wears the pants.”