One 30-minute phone conversation and an hour-long meetup later, she had $100,000. “It’s so much work to go from the initial stage of nothing to something, and to have someone who was like, ‘I’m not going to waste your time, I’ll make a decision,’” was crucial, she says.
Mike Rothenberg’s VC firm was young, splashy, and loaded with cash. Now it’s all come crashing down
Lauren Smiley
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VCs take time to decide because investment decisions are never easy and they have to be diligent in their analysis. As a founder when they invest you know that another smart, knowledgeable person is validating your thesis and really believes in it. You can probably count on them to be supportive during the inevitable lows.