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Sakthivel Pannerselvam

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Sakthivel Pannerselvam

Guerilla Marketing Case Study: How does a jewellery brand become the town’s talk on a minimal…

The best marketing campaigns are those that overshoot the expected reach and perform in a way that reaches people’s hearts and minds. They…

7 min readFeb 10, 2023

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Sakthivel Pannerselvam

The Chat GPT Revolution: Unlocking the Power of Conversational AI

In the realm of artificial intelligence, a revolution is underway, and it goes by the name of Chat GPT. Powered by advanced language models…

2 min readJun 28, 2023

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The Chat GPT Revolution

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Sakthivel Pannerselvam

1 mug Carwash — Guerrilla Marketing

After seeing few of our Guerrilla marketing ideas, Mr.Surgeon mobile Car care service approached us for a guerrilla marketing idea!

2 min readJan 20, 2020

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1 mug Carwash — Guerrilla Marketing

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Sakthivel Pannerselvam

Demonetization, Queue & Tea

We offered tea to people standing in the queue during demonetization

2 min readJan 13, 2020

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Demonetization, Queue & Tea

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Sakthivel Pannerselvam

Is VijayDevarkonda a Marketing Genius?

Vijay Devarkonda is a Guerrilla Marketer! His witty promotional activities are a proof of Outlier marketing!

5 min readJan 5, 2020

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Is VijayDevarkonda a Marketing Genius?

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Sakthivel Pannerselvam

Election Campaign & Antibiotic-free chicken

#TN100%VOTE - campaign organised by TenderCuts that aimed for 100 % vote turnouts in the General Elections that happened during April 20

3 min readDec 28, 2019

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Election Campaign & Antibiotic-free chicken

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Sakthivel Pannerselvam

Super Star Drivers — Celebrating the Unnoticed

Story of using guerrilla marketing to show appreciation of bus drivers.

3 min readDec 23, 2019

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Super Star Drivers — Celebrating the Unnoticed

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Sakthivel Pannerselvam

An experiment with Farmers in a restaurant —

Curated an experience were farmers interacted directly with the customers in a restaurant!It was emotional as everyone respected the…

3 min readDec 15, 2019

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An experiment with Farmers in a restaurant —

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Sakthivel Pannerselvam

Chicken Bouquet — Guerrilla Marketing Campaign

Chicken bouquet — Valentine’s day exclusive guerrilla marketing campaign for a famous brand

3 min readDec 8, 2019

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Chicken Bouquet — Guerrilla Marketing Campaign

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Sakthivel Pannerselvam

How we spent Rs.0 & became Viral on Social Media — #Mannequinchallenge

Chennai’s biggest Mannequin challenge by www.the6.in & how this helped us in reach!

3 min readDec 2, 2019

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How we spent Rs.0 & became Viral on Social Media — #Mannequinchallenge

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Sakthivel Pannerselvam

Sakthivel Pannerselvam

Guerrilla Marketer / Outlier Marketer / Passionate Entrepreneur / Chief Happiness Officer at HappyO / Chief Surprise Ninja at the6.in

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