4 + 1 ways to better understand how to use the digital in pharma projects — As @pharmaguy says, it’s hard to keep track of digital spending in pharmaceutical marketing , keeping track of the mobile modality too. But how can we help managers handle and learn, then better use digital channels? # 1 Converting KPIs It’s very simple for us workers and alchemists in the…

A defense to the bitter end for the class is not enough to preserve and create jobs. We must understand change and ride it on. — Reps crisis The world of scientific information is going through a profound transformation, with a decline in scientific information employment which no one doubts about. In Italy, 12,000 seats were lost. According to Farmindustria data from 75,000 employees in 2006 to 63,000 in 2013 have gone. What could possibly be done to stem…

In pharmaceutical marketing, — innovation is more complex and more challenging Compared to other fields, in fact, Pharma is highly regulated and therefore more static in the marketing field. Why do managers of pharmaceutical companies happen to remain underdeveloped? You become a good manager in the pharmaceutical industry, after a great career inside of it. …

3 Mistakes to be avoided Pharmaceutical multichannel marketing can be quite confusing if you don’t know what it is to be avoided When coming back from Eyeforpharma London 2014 Multichannel Marketing Summit a great confusion arises. For some, adopting a pharmaceutical multi-channel marketing means using both Facebook and Twitter; for others, however, providing a Pharmaceutical Rep with an iPad. …

Discover the 5 reasons why you should change your marketing plan — # 1 The patient is no longer the same as he was in the past Patient access: the consumer power, when the consumer looks for information on the internet. A patient transformation is taking place and is closely related to the new consumer style. As Giampaolo Fabris predicted, the consumer — intended as a person who consumes the good acquired — no longer exists. Today…

Multichannel and digital are Pharma marketing new trends, now we need to ride the wave of the moment — The reason why the best analysts in the pharmaceutical marketing succeed in their studies and research is that they look at the past. However, today, looking into the past, to analyze it, is just a part of the marketer job. Predicting the near future and trends is becoming increasingly complex. …

The right message to the right person at the right time is the challenge of scientific information. Yesterday and today. — Scientific information seen through international studies Since my post about the obsolescence of scientific information raised some debates in recent days, I may need to make myself clear and explain what I see in the “crystal ball” of international studies concerning the future of companies-doctors-patients relationship; what is substantially true…

Innovation is not obligatory, in most cases we can outlive to it, but at what price? — Innovation influences future. Rethinking the future often means to rethink your strategy. And the strategy is a matter of game theory. In game theory it’s possible to investigate, in a structured way, the competitive behavior of individuals and organizations. In many cases you can work on a competition that does…

Pharmaceutical marketing first has to communicate to people, product comes later — We know we have to communicate with the public, but many people believe this is too difficult or even impossible. Regulatory aspects and information completeness represent complex challenges, and many people do not even try to face them. Now we know how it can be hard and challenging but possible…