In March 2010, the British Advertising Standards Authority put a ban on a major European car manufacturer advertisement . What was the reason for that? That commercial claimed that the manufacturer produce zero-emission vehicles.
The withdrawal of this publicity points out the fact that this advertisement neglected to mention a very important detail. Indeed the emissions that are produced during the production cycle of a vehicle are not to be omitted. Furthermore, the charging of electric cars necessarily comes with CO2 emissions. Every way of producing electricity is inevitably polluting to the environment.
If it’s possible to consider vehicles that…
Engineer in transport & energy / Co-founder @CleanMob