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In 2020, we were all thrown a major curveball when COVID-19 hit our world and caused hardship for many companies and workers. I can’t imagine how hard it must be for folks who have lost their jobs, businesses, loved ones and anyone who is hurting during these difficult times. For those who know me, you know my empathy level is through the roof. …

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This is my first short blog post on random project memories as a young and energetic designer.

Product: [Do Ur DeadFace] an iOS Social Media Application (2010–2011)
Role: Co-founder (Ben Popp Partner)& iOS UX and UI Designer

Highlights from our first press release:

“Our favorite part in movies has always been watching the “dead face occur. I mean we’ve all seen every kind of dead face in the movies even if we don’t acknowledge them but they happen…a lot. Any ways, we felt it was too funny of a concept to leave behind. So, we created a place where you can submit your own “DUDFACE!” …

Introducing CX “Marketing” Maps (A Different Map Made for Marketers)

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Knowing that Customer Experience (CX) Maps already exist for website and app builds, the CX “Marketing” Map plays a different role in the activation world and are defined as a strategic process for connecting tactics from discovery to conversion. This map allows marketers, designers, strategists, clients, and other stakeholders to understand how a customer will journey across their program based on the retailer or brand ecosystem.

For those in marketing or with a familiarity to how traditional CX Maps work, you will understand that key phases like pre-shop, shop, and post-shop are usually the typical sectors of the CX journey.

In case you need a refresher, here is a quick breakdown of those three sectors:

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  • In PRE-SHOP, discovery tactics are recommended in order to drive awareness, education and consideration. …

Words by: Lauren Blass, Snr Director of Digital Strategy and Planning and Sal Bolaños, Creative Director, Mirum.

Recently, slowly began rolling out its new user-centric redesign. With the site’s contemporary look and feel, Walmart is focused on appealing to a broader base, as well as providing its customers with a tailored experience based on their previous purchase history and what’s trending in their area. 2.0 prioritizes both form and function. Aesthetically, the site has a much cleaner look with a focus on relatable photography and products that are featured in a contextual setting. According to Mark Lore, President and CEO of Walmart US eCommerce, “Our goal is to make it compelling for customers to shop for whatever they’re looking for — whether diapers, laundry detergent or a new dining room table. We’re also expanding our color palette and adding fonts to bring more vibrancy and depth to the site.” …


Sal Bolaños

Sal Bolaños is a Creative & Design Director who specializes in Experience design and strategy.

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