Conditioning the market is the process of teaching the market to think about a problem and a solution in a very particular way. Your way.
When you’re confident about what you do and clear about where you’re going, the right strategy will make itself known. Hence, when your “why” is strong, you’ll figure out “how.”
According to the US Department of Labor, 65% of today’s students will have careers that don’t exist yet. I initially started writing this post by trying to imagine what careers of the year 2030 might look…