Boycott Fails or Wins?
By Saleh Alyamani
When it comes to a boycott that relies on culture, would you think it works and succeeds? The answer simply is no. A boycott that depends on a culture does not work and succeed due to the fragile foundation it is based on; culture. Usually, the consumers care about two things in the marketplace when they do shopping: the commodity quality and the price. The consumers always seek high quality products, and affordable prices. However, the consumers do not care about the personality and the identity of the producer that makes the commodities they buy. The clients do not worry, for example, if the lingerie they wear produced by homosexual, lesbian, gay, or bisexual person. Second, the customers do not think about the shoes he wears if produced by niggers, blondes, religious, non-religious, short or tall workers. In the marketplace, Muslims often buy from Christians, Christians buy from Muslims, and Jews buy from both, Israelis buy from Palestinians, Palestinians buy from Israelis, both buy from Americans, French, Italians, vice versa, and so on. Culture has no space and place in the marketplace; mind and logic only work in the marketplace and business generally. That’s why a boycott that rests on culture does not last and succeed constantly. In contrast, when a boycott centers on mind and logic, it will indeed succeed impressively. For instance, the consumer can boycott low quality and expensive commodities. In this case, the boycott works; otherwise, it would be a stupid consumer behavior that will change soon or later by the marketing strategies the factories use to promote for their goods. The floor is open for escalating the discussion.