Last Updated: 1st July 2019

Search engine optimization, or SEO, is by far one of the most beneficial Internet marketing strategies you could implement for your website. When you decide to use an SEO campaign to increase your website traffic, you are essentially improving your website in ways that help it rank higher in search engines.

How it works:

When your website ranks higher in search engines, it gets more clicks than it would if it were on page two or three of search results, or even at the bottom of page one.

Google ranks websites based on how helpful they are to users, how good the user experience is, and also the amount of links the site has coming in. That being said, the process of SEO combines all of these things to ensure that your website gets more traffic. …


When we Google online, we are often hit by a wave of search results. The top few will be ads, followed by the list of organic results, and then eh, maybe a mixture of both.

So how do people get their articles and websites to higher rankings of search results? Well, this is done by SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). We will explore more about the differences between the 2 strategies.

1. Main Goals

Firstly, search engine optimisation’s goal is to optimise the ranking in search engines, increase the quantity and quality of traffic to your website. …


Artificial Intelligence

Artificial intelligence (AI) and eCommerce has been the hype for a while now.

AI emphasizes the creation of smart machines that work and react like humans. Coupled with the shift towards eCommerce, there is a demand for AI to grow and expand. How can we retain customers with minimal input?

We will show you how!

Search

Autocomplete Search Plugins

Autocomplete search plugins are designed to make searching process easier and faster. Often, customers may not remember what a particular product’s name is. Rather than describe the basics and be thrown into a sea of possible items you were looking for, autocomplete search plugins help narrow your search. …


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Social Media Marketing

Social Media Marketing is everywhere now. The moment you go online, you see various videos and advertisements across different social media platforms.

Even a potential video you are watching could be an advertising attempt. Indeed, Social Media Marketing has changed how people perceive marketing. I remember when I first started watchin g YouTube videos, advertisements were clearly separated from sponsorships. However, now, many of the YouTube videos tend to be a sponsored video although the title may not explicitly say so.

With your mobile device, what can you do to stay competitive in social media marketing realm?

“The best marketing doesn’t feel like marketing.” — Tom…


You turn on your laptop, search for ideas, create skeletal frames or update your design before showcasing to clients, grab a quick bite and this process continues. We will dive in to the daily life of a UI/UX designer and understand some struggles the industry faces.

UI/UX In Singapore

Singapore is an attractive place for startups and companies. A large portion or almost all startups have a digital component to their product. Therefore, it is believed that the market for UI/UX designers will continue growing. Generally, the work is not just about analysis and aesthetics.

UI/UX Job Scope

Well, I’m sure most fellow UX/UI designers will agree with this following…


Photo by Fredrick Suwandi on Unsplash

Do you remember the classic Ferrero Rocher advertisement, the Cadbury commercials or the GATSBY hair wax video? Why do some advertisements stay so memorable, so evergreen? What’s the secret? (PS: It is relevant to social science.)

Now, let me present you with 4 tips.

1. Power of Rhyme

Rhyme, the occurrence of having or ending of words, syllables, or lines have that corresponds to another. For instance, Apple’s Mac Pro had this advertisement ending with “Beauty outside. Beast inside.”

Studies have shown that sentences which rhyme are twice as memorable than those without rhyming. Due to the rhyme, our brains process it more easily and it feels ‘right’. …


Social media platforms are growing by the day, as 57% of the global population are active online. On average, individuals have at least 7.6 social media accounts, and spend 2h 22 minutes on social media every day! It’s mindblowing how important social media has become to us.

For those of you business owners, here are some tips on how you can leverage on the power of social media.

1. Knowing Competitors

Yes, you may have performed your SWOT analysis, but do you know your competitor’s online presence well? In any business, it is important to be updated of your competitors’ activity. I’d highly encourage you to try out tip is Facebook’s Pages to compare competitors’ activity, engagement, and audience growth to your own. …


Ever wondered about building an effective website?

A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.

~Mohamed Saad

When people talk about creation of a good website, most people will talk about the designs and features (e.g. search bar, shopping cart) they would like to have. That’s not completely wrong, but visuals are not the only thing that is essential to making a good website.

Let’s look at 4 key elements of a good website before we dive into its aesthetic aspect. …


Blogs being both personal and commercial.

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If you haven’t heard of Neil Patel, Richard Branson, or Hubspot blog, you’re clearly missing out! The aforementioned were just some of the most popular business blogs recommended.

Say what?! Businesses nowadays use blogs? That’s absolutely right. It is widely populated in fashion industry, but even in photography business websites.

Let’s find out why!We will be looking at it from different aspects: firstly from business point of view, followed by customers’ point of view.

Online social media presence is important, more so when we are active online.

BUSINESS

  • Build social media presence

Right off the bat, in such a competitive marketplace, one of the key factors as to whether a business will survive is the online media presence. It has been found that 71% of consumers who have had a good social media service experience with a brand are more likely to recommend it to others. …


It’s a Look What You Made Me Do relationship.
How do you up your marketing game like Taylor?

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Hi there! Checked your Insta Stories, scrolled through Facebook updates, or been to Twitter today? Undoubtedly, our social media has been an integral part of our lives. Digital Marketing is rising and evolving, and that means more opportunities to up your marketing game!

Let’s look how:

Vertical Videos

Remember Taylor Swift’s “Delicate” Music Video? As if the first horizontal video was not stunning enough, Taylor released a one-take vertical video version of the music video, which garnered more attention.

Similarly, more people are tuning in to IGTV, a new feature on Instagram, allowing users to post longer videos. After Instagram’s announcement that IGTV can be previewed on regular feed, views on IGTV videos have skyrocketed across the board, increasing by ~300–1000%. IGTV has been said to be the future rival of YouTube. …

About

Smmile

Since 2012, SMMILE has been empowering businesses with creative marketing strategies and digital solutions optimised for sales. www.smmile.com

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