Are You Looking in the Rearview Mirror to Make Business Decisions?

By Malachy Walsh

There’s no shortage of articles about the importance of data to making business decisions. And certainly, there’s lots to “ooh” and “ahh” about when you finally get a chance to look at what you can do with data today. It seems there’s no business question that can’t be answered quickly, no insight that can’t be delivered immediately.

And data isn’t just for big business. As Mark Hope, CEO of Pegasus Sustainability, an environmental waste services company in Wisconsin notes in the video below, even small businesses can get big-time insights with the right kind of customer relationship management platform.

But for Hope, it’s not just about making better decisions faster with all your data connected on one system. Data at your fingertips also lets you focus on what makes getting into business so rewarding in the first place: customers. “Customers, as we all know, are complex,” Hope says. “Their needs are complex. Many need more than one of the services that we provide.”

The challenge Hope and his team face is figuring out what each customer needs — even if they don’t yet know that they need it. By analyzing a customer’s segment, size, and geography, Hope’s company starts with an educated guess. “Then we find an efficient, non-intrusive way to interact with the customer so that they become aware of the other things that we can do.”

What would you do if you could get to business-critical answers faster? See how Salesforce helps you leverage customer data from one place, so you can do more with less.

Get more from our growth experts and see how other growing companies are overcoming business challenges to succeed. Check out salesforce.com/smb/experts.