Introducing New Enhancements to the Salesforce Analytics Cloud Playground Experience

By the Salesforce Wave Team

As a business leader you know all too well the importance of having instant access to the data you need and the ability to instantly dig in and analyze it to make smarter decisions for your company.

The Salesforce Analytics Cloud was designed for the data revolution, making it easier than ever for anyone to explore data, uncover new insights, and take action instantly from any device. And with the free playground version, you can take the Analytics Cloud for a test drive to see just how powerful a cloud analytics platform can be for your business. Today, we’re excited to extend that free playground experience in two exciting new ways.

First, you now have the option of previewing your own data from Salesforce Reports or Google Sheets directly in the Analytics Cloud playground. In just a few clicks, your data will be transformed from rows, columns and objects into interactive graphs, tables and charts. Now you can see first-hand just how powerful Analytics Cloud’s dynamic user experience, indexed search and high-speed query processing engine truly is as you instantly explore your own data set. And through free-form navigation, you can see just how easy it is to analyze patterns, discover new trends and deliver actionable insights from within your data to keep your business moving forward.

Second, the playground is adding new sample data sets from some of the world’s leading information providers — Acxiom, Dun & Bradstreet and WealthEngine. As members of the Analytics Cloud ecosystem, these three companies deliver instant access to their industry-leading data sets directly to Analytics Cloud users. And now, you can explore samples of that data directly from within the playground to understand the business value of augmenting customer data with third-party sources and gain better insights into your business, spark deeper conversations, and connect with customers in a whole new way.

Industry-leading Information Providers Deliver Intelligent Insights

• Acxiom: Acxiom delivers one of the world’s most far-reaching collections of consumer data and insights. Through the Analytics Playground, anyone in your company can experience Acxiom lenses — including demographic, psychographic, household, purchase, and purchase propensity — to gain deeper insight into every customer conversation.
• Dun&Bradstreet: Growing businesses can now quickly analyze the global country risk data from Dun & Bradstreet right within the Salesforce Analytics Playground. Explore Dun & Bradstreet’s country-specific information, including economic data, government finances, GDP, growth, and inflation, to visually compare and assess countries before trading, investing or extending credit to local companies.
• WealthEngine: WealthEngine provides comprehensive insights and predicts your best buyers or investors in the financial services, healthcare, education, and luxury markets, delivering what you need to understand what drives their decisions. The Analytics Playground empowers you to leverage wealth insights, demographics, lifestyle, and behavioral insights to target and personalize the conversation along every customer journey.

Visit the Analytics Playground for desktop to explore new data and experience the power of the Salesforce Analytics Cloud first hand.

You can also check out this video to see just how dynamic the Analytics Cloud Playground is: