Wave: Analytics for the Rest of Us

Salesforce enters $38B analytics market

In case you missed it, this week is Dreamforce, our annual user conference. And, in addition to all the happy hours, breakout sessions, keynote speakers, philanthropy, and concerts, that means product launches.

One of those includes Wave, the Salesforce Analytics Cloud.

It’s analytics for the rest of us: a beautiful user interface designed to make interpreting and using business data easier and more intuitive than ever before.

From the New York Times:

Wave is intended to create sales, service and marketing analytics, either in packaged or custom forms, which can be read on desktop and mobile devices. It is meant to stress the data within Salesforce products, but it is also possible to import third-party information from companies like Microsoft, SAP and Informatica, as well as machine-generated data.
“We see this as a huge need for our base of customers,” said Alex Dayon, the president of products at Salesforce. “They’ve been going to third-party solutions, which are really designed for data analysts.”

We’ll leave it at that, since Salesforce CEO Marc Benioff *might* have a little more to say about Wave during his keynote tomorrow.

Even if you aren’t attending Dreamforce, you can watch the keynote live by tuning at 1:30pm PDT tomorrow to salesforce.com/live. And in the meantime, check out Wave in the App Store.


A version of this post originally appeared on salesforce.com.

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