What is the Salesforce Customer Research Program?
By Melissa Kumamaru
Did you know that Salesforce has an entire team of Researchers dedicated to learning about our customers and how Salesforce can better meet their needs?
The User Experience (UX) Researchers at Salesforce regularly speak to customers and non-customers to gather feedback that we use to improve existing and future Salesforce products. Our goal is to learn how our users do their work and how they use Salesforce, so that we can better inform new product and feature ideas. We are always looking for more people who would like to give us feedback, and we would love to hear from you! Sharing your insights with us can help make Salesforce a better experience for all of our customers.
Already excited to give us your feedback? Click here to sign up. Or keep reading to learn more.
What will you gain from participating?
Any time you participate in a research activity, either in person or on the phone, we will compensate you for your time and feedback. For online surveys, you will be able to enter a sweepstakes for a thank you gift. Participants will receive gift codes that can be redeemed at a variety of different retailers or donated to a charity.
Not only will you be compensated for your time and feedback, but you will also get a sneak peek into what we are working on, provide requirements and feedback directly to the product team, and have the opportunity to share your ideas and solutions with Salesforce.
Do I have to be a Salesforce user to participate?
No. We want to hear from a variety of people with varying skill levels, and often times we want to speak to individuals who have no experience with Salesforce. Even if you have never seen Salesforce, there’s a good chance we still want to talk to you!
What types of research can you participate in?
Our UX Researchers get feedback and insights from various research activities:
• Remote study: The majority of our studies are conducted remotely via web conference, so you can participate in the comfort of your home or office. Sessions typically last between 45 to 90 minutes.
• In-person study at a Salesforce office: We occasionally have in-person studies where, if you are local to one of our offices, you can visit us for a 1-on-1 session with a researcher. These in-person studies typically last between 60 to 90 minutes.
• Site visit: In addition to our typical remote and in-person sessions, we also conduct site-visits where one of our Researchers will come to you. They usually start with a short interview and then observe while you work. Observing you while you work helps us understand your pain points, information needs, your tasks and how you perform them. Our Researchers work with customers on site for as little as a few hours and for up to a week at a time. We develop special engagements each time tailored to our questions and your availability and interest.
• Online study: Lastly, we have online surveys that can be completed on your own time using your computer or smartphone.
If you are interested in participating in the Customer Research Program and helping us design a better product, please visit the research site to sign up and learn more. We look forward to hearing from you!
