No maters whats our position in a project but if we are working on a Salesforce Marketing Cloud project, then it’s imperative to be aware of Journey Builder know-hows. Here I have compiled the Best Practices for Optimizing Sending through the Journey Builder . Optimizing Sending through Journey Builder Processing…

Whenever we start architecting a solution around Salesforce Marketing Cloud, and we know Salesforce Marketing Cloud Connect also in place, then we must think through the Salesforce Marketing Cloud Connect behave in various scenarios. Here I have compiled on Marketing Cloud Connect Behavior towards Salesforce Report, Campaign, Salesforce sends. When…

Have you come across a situation where your Journey picks data based on the Automation run? The SQL inside Automation has overwritten statement. Only data is coming in based on a field say DateRecordCreated (when the record got created/updated to qualify for SQL that run through Automation) This case is…

How to Setup Lead Capture Form in Advertising Studio? Just follow these steps and it’s done in a few minutes. To begin, install Lead Capture For Marketing Cloud via AppExchange. Create a Facebook page and Facebook lead form If you don’t know how to create page look here: https://www.facebook.com/help/104002523024878 To…

The Salesforce DMP helps Marketers’ Activate’ an audience segment across multiple Publishers (e.g., Yahoo! & MSN, etc.) and DSPs (e.g., DBM & TTD, etc.) quickly and easily and from the same platform. The Salesforce DMP then allows Marketers to view the live campaign performance across those platforms and make ‘optimizations’…

The problem is ​that most organizations have not connected these touchpoints in an actionable way. It collects and store data like online behaviour, offline purchases etc Unify Data to a Single User and make rich customer profile. And finally, Segment into Audiences like All the men lives in New York…

Are you into Project Management and looking to implement a Salesforce Marketing Cloud project lately? You must be looking for the right combination of resources that must be the part of a Salesforce Marketing Cloud project. Through my years of experience, I could arrive at the resource list and their roles and responsibilities that will help you with every essential aspect of marketing cloud implementation.

WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users and 65 billion daily messages. It’s also a Digital Engagement channel! When you use a WhatsApp channel for Messaging, you get the best of both worlds: Your customers can connect with your business using an app…

Below are the common topics on SAP (Sender Authentication Package) and frequently asked questions. Once you submit a SAP form, a case will be opened with Salesforce Support’s Internal deliverability team. You will be contacted via email if there is any question during the process. A typical SAP setup takes…