3 Takeaways to Increase Your Close Rate Based on 72,326 Calls Analyzed [New Research]
Juliana Crispo

Juliana, any research findings on whether reps should mention competition, and frame that part of conversation in prospects mind? My hunch is less deals go dark if we can initiate frank conversation about competition…but so many reps afraid to discuss as they may lead prospects down wrong path. A “trusted advisor” should be ready to initiate that conversation. Thoughts?