The Sales Tech Stack
A sophisticated buyer is driving growth in the sales technology landscape
Marketing Tech has long been a hot spot for investment, generating billions and creating thousands of companies in the space. This has large in part been driven by a massive increase in information, data and content available to help buyers make more informed decisions. The same way this more sophisticated buyer influenced marketing software, sales software is also experiencing explosive growth as sales leaders turn to technology to make the sales process more efficient and better engage with buyers.
Article first published by Stacey Bishop, Scale Venture Partners on 11/9/15. See original article here