Jan 1Outbound Lead Generation 2022: we booked 728 meetings for our clientsOutbound lead generation is about providing several small chunks of value to people who personally benefit (defining a market-segment). Early 2020, COVID fundamentally collapsed the way most of us connect and network with new potential buyers. …Cold Emailing3 min readCold Emailing3 min read
Jan 12022: All BizXpand Campaign MetricsBizXpand does pure outbound lead generation, all campaigns stay synced to the same basic recipe (multichannel outreach on LinkedIn and Email, 7 touch points over 33 days), all clients represent a high ticket tech & IT offering, and all prospects are focused on German speaking markets and overall Europe. As…2 min read2 min read
Dec 16, 2022The Power of Discovery CallsApart from generating leads and revenue, outbound campaigns are potentially great at giving definitive answers to a sales question: “Do customers who match XXX characteristic have an interest in fixing YYY?” This learning even works when the campaign is an economic failure. Quantitative Analysis Quantitative analysis tells you surprisingly little if the…4 min read4 min read
Aug 21, 2022What type of sales leads do I want?In another post we wrote about the The 3 Types Of Sales Leads. The article picked up and created some discussions on social media — here’s the TL;DR version of it. 😉 Lead Sources Compared What type of sales leads do you need?Sales Leads1 min readSales Leads1 min read
Aug 4, 2022Sales leads debunked: The 3 types of sales leadsWe all hear sales people say: “This call was not a qualified sales lead!” Ok, let me try to clarify the 3 different types of B2B sales leads and why there is no one-fits-all: 1. Referral Leads Referral leads come from referrals of your former and existing customers and from your activities in…2 min read2 min read
Jun 14, 2022[Podcast] Lead generation: Figuring out the recipe that worksHere’s an excellent podcast with Matt Mayfield, co-founder of Bizxpand about outbound lead generation and his tipps & tricks to figure out the recipe that works. https://pika-na-p.castos.com/player/1160628Podcast1 min readPodcast1 min read
Apr 27, 2022Kaltakquise in 2022: 5 Gründe, warum der “deutsche” Ansatz nicht funktioniert“Kaltakquise, gibts das noch?” — Vor 2 Monaten stellte unser Kunde einen neuen Vertriebsleiter für Deutschland ein. …Cold Emailing5 min readCold Emailing5 min read
Mar 28, 2022People Behind BizXpandYou might have heard about BizXpand’s founders Matt Mayfield and Martin Weiss but there are 6 more great team players. Once in a while we go out for pizza & beer. Take a look at the pictures from our last team meeting in March 2022.Team Meeting2 min readTeam Meeting2 min read
Mar 5, 2022Outbound Lead Generation: when to use it and when notOutbound lead generation in B2B SaaS and Services has many aspects (cold email, LinkedIn, cold calling, multichannel, …) but the most important aspects are common to all outbound sales activities: Unlike other tactics such as Inbound, Content Marketing, and Paid Ads, outbound lead generation is super effective in B2B and…Cold Emailing2 min readCold Emailing2 min read
