Salewa IsaacWhat products are Nigerians searching for on Google? — I Moved BackThere aren’t enough industry reports, academic papers and data analyses on African psychology and buying patterns. The more we understand…May 11, 2022May 11, 2022
Salewa IsaacWhat are Nigerians searching for on Google Web Search?There aren’t enough industry reports, academic papers and data analyses on African psychology and buying patterns. The more we understand…May 9, 2022May 9, 2022
Salewa Isaac7 red flags to look for in people you’re doing business with in AfricaI’ve been building a business in Nigeria for a year and feel like I’m already an expert on this topic. Meanwhile, I know deep down that…Apr 28, 2022Apr 28, 2022
Salewa Isaac7 ways to make friends when you move back homeMoving to a new country can be incredibly isolating as you have to build your social network from scratch. If you are moving back to your…Apr 24, 2022Apr 24, 2022
Salewa IsaacWhy are many diasporans not fully fulfilled despite success abroad?Many of our parents are economic migrants that moved to the West in their 20s and 30s to create a better life for themselves and their…Apr 21, 2022Apr 21, 2022
Salewa Isaac3 things you never notice until you start a businessI was enjoying my corporate career. I had reached a place where I was doing what I had always wanted to do since I was five years old. Of…Feb 18, 2022Feb 18, 2022
Salewa IsaacHow to save money as a startup in AfricaStarting a business is hard. Whether you have a co-founder or not, there are so many tasks that need to be done and the responsibility…Feb 14, 2022Feb 14, 2022
Salewa Isaac5 reasons why diaspora should repatriateThis is the time for us to start pumping foreign direct investment into Africa. The wealth that diasporans have accumulated should continue…Jan 21, 2022Jan 21, 2022