American broadcast radio is a highly competitive industry that is, yet again, undergoing significant change. Traditional broadcasters are being pressured to adjust long-established business practices by a growing number of rivals in digital, satellite, and Internet radio, including streaming services such as Pandora and Spotify. More than 15,000 stations vie for $18 billion in annual U.S. radio advertising spending — a figure projected to grow by less than 1 percent annually through 2021.

To generate revenue, broadcasters must increase listenership. To attract more listeners, they have to play music by artists that their target audience wants to hear. Traditionally, radio…


The benefits of establishing agile relationships to capture user feedback early while building software faster is a no brainer. Yet, most organizations are still struggling to get there.

Dr. James Patell, a founding core faculty member of the Hasso Plattner Institute of Design at Stanford (the d-School), believes in human-centered design, achieved through the establishment of true empathy. In his teaching, he says, “We must fill in two blanks: Our users need a better way to __ BECAUSE __. The because portion is a big deal.”

“We must fill in two blanks: Our users need a better way to __…

Salina Brown

Taking no shorts!

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