App Store Optimization (ASO) Tips to Boost App Downloads

Salina Masons
Aug 31, 2018 · 5 min read

It’s really hard work to implement an application and it’s ridiculous if you don’t get the fruits of any hard work. Defiantly you require a good return for your app development work. For this App Marketing is important because your main aim of making the app is to get revenue through maximum downloading. Now you might be thinking how it is possible? Here I’ll share some of the tips that will help you in boosting your application with ASO App Store Optimization.

What is ASO or App Store SEO?

App Store Optimization in short ASO is a process of optimizing the App for achieving the higher app ranking in the app store. You might be aware of the SEO which is known as Search Engine Optimization for the website. ASO is similar but the difference is only about app and website. ASO is for Application and SEO is for the website. In other words, it is called an app store SEO.

Tips for App Store Optimization:

App name keyword — There is a best possible chance of 10.3% boost of an app in the ranking if there is the use of the keyword in the App Name. It is obvious that whenever a user searches for an app, the app store and play store scan as per the algorithm. In this case, if there is a keyword with the name of the app there is more chance for the app to catch by algorithm and present to a user.

Suggestion:

· Use the most important keyword in terms of relevancy and traffic.

App Name Format — Make it sure that your brand name is short simple and understandable. You can add keywords in this name with the help of a semicolon or dash for ASO App Store Optimization.

Suggestion:

· The app name format is like this.

· “App Name: Keywords or App Name — Keywords”.

App Name length — In the case of App Store, there are 30 characters of limit in iOS 11. So you need to make a good use of this space. The idol use can be like this for (ASO) ASO App Store Optimization.

Suggestion:

  • Length in the name: Use only 23 characters or less than that in the brand name.
  • Total length: Use more than 20 characters in the total length. You can do this by adding relevant keywords.

App Description & Keywords — In the case of iOS, the app store does not pick keywords from the app description. But it does not mean that you can totally avoid this strategy. In the case of the Google play store, the algorithm picks keywords from the description. It is important to put keywords in the description and the first two lines are very much important.

Suggestion:

· Without doing a version update you can easily use the promotional text to do A/B test of different messages. Whichever message gives you the best conversion rate you can convert the message content into the app store keywords.

App Icon: — The design of the icon should be simple and attractive. Make it sure that there is no effect on the icon when it is exposed in the dark or light background. Don’t go with the similarity of the icon with your competitors. Your app’s icon should be your own and does not copy from anyone.

Suggestion:

· If your app has an established branding then use the logo to make your brand recognizable. In the case, if your app is a functional one then use one object to describe your application.

App Screenshots — Remember that the first two screenshots are very important in terms of ASO App Store Optimization. They can increase your conversions by 25%. Each screenshot should be unique, clean and relevant. You can also add a caption in the screenshot. To impress your user, use all the 5 screenshot slots.

Suggestion:

  • Go with Vertical Screenshots: The reason behind this scheme is that it enables a user to see more screenshots even if the screen is narrow.
  • Check screenshot: Always check your screenshot before implementing them. Check the dimension, compatibility, count, and orientation.

Getting keyword ideas — To get the best result, you must use the best keywords. For ASO App Store Optimization keyword research, you can go for tools that will help you in getting ideas with the popularity. Remember that avoiding relevancy can lead to big loss i.e. you must be aware that your finalize keywords are relevant to your application or not.

Suggestion:

Following tools can help you in getting the keyword ideas:

  • Sensor tower
  • Searchman
  • Mobile Action

App Localization Strategy — App Localization is a process in which you translate your app into the different languages so that it can be useful for all the different users regardless of language and region he or she belongs too. As per the experts, if you even localize the app title and a few parts of your description you can get a massive boost in your app downloads.

Suggestions:

  • Firstly localize a small part of your app. After getting a good result you can go for further process and full localization of the application.
  • Different countries and locations have a different kind of preference in terms of screenshot layout and icon.

Fore More:- APP STORE OPTIMIZATION

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